Section 1 - Instruction

Previously, we learned how content marketing attracts an audience with value, and how email marketing nurtures that audience directly. Now, let's practice combining these strategies for powerful results.

Engagement Message

Why is offering valuable content a better way to get an email signup than just asking for it?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Is it Content Marketing or a Direct Ad? Categorize these examples.

Labels

  • Left Label: Content Marketing
  • Right Label: Direct Ad

Left Label Items

  • A blog post titled '10 Tips for Better Sleep'.
  • A free downloadable guide to home organization.
  • A YouTube video showing how to bake sourdough bread.

Right Label Items

  • A banner ad saying '50% Off Mattresses!'.
  • An email with the subject 'Flash Sale Ends Tonight!'.
  • A pop-up that says 'Buy Now!'.
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

You've built an email list. Now, sort these email types based on their primary goal.

Labels

  • First Box Label: Drive Sales
  • Second Box Label: Build Relationship

First Box Items

  • Promotional offer
  • New product launch
  • Discount code

Second Box Items

  • Welcome email
  • Weekly newsletter
  • Helpful tips
Section 4 - Practice

Type

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