Section 1 - Instruction

Think about your last hour online. You probably saw ads while scrolling social media, searching Google, or watching videos.

That's digital advertising in action - marketing messages delivered through digital channels to reach you wherever you spend time online.

Engagement Message

Can you recall a specific ad you saw online recently?

Section 2 - Instruction

Digital advertising is any form of marketing that uses electronic devices and internet connections to promote products or services.

Unlike traditional billboards or TV commercials, digital ads can follow you across websites, apps, and platforms you use daily.

Engagement Message

What's one key way digital advertising differs from a newspaper ad?

Section 3 - Instruction

Here are common examples you encounter: sponsored posts on Instagram, banner ads on websites, YouTube video ads, and those search results marked "Ad" on Google.

Each of these uses digital technology to deliver targeted messages to specific audiences.

Engagement Message

Which of these do you see most often?

Section 4 - Instruction

Digital advertising happens across multiple channels: search engines, social media platforms, websites, mobile apps, email, and streaming services.

These channels collect data about user behavior, allowing advertisers to show relevant ads to the right people.

Engagement Message

Can you think of another digital channel where you've seen ads?

Section 5 - Instruction

Why has digital advertising exploded? Simple: that's where people spend their time now.

The average person checks their phone 96 times per day and spends over 7 hours looking at screens daily.

Engagement Message

Does that screen time number surprise you?

Section 6 - Instruction

Digital advertising now accounts for over 60% of all advertising spending globally. This shift happened because digital offers something traditional media cannot: precise targeting and measurable results.

Advertisers can track exactly who saw their ads and what actions they took.

Engagement Message

Why would measurable results matter to advertisers?

Section 7 - Practice

Type

Sort Into Boxes

Practice Question

Let's test your understanding! Sort these advertising examples into the correct categories.

Labels

  • First Box Label: Digital Advertising
  • Second Box Label: Not Digital

First Box Items

  • Instagram stories
  • Google search ads
  • Email newsletters
  • YouTube pre-roll

Second Box Items

  • Radio commercials
  • Newspaper ads
  • Highway billboards
  • TV commercials
Next
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