You've learned how digital advertising offers precise targeting and measurement, while traditional advertising casts a wide, general net. Let's practice identifying these differences in real-world scenarios.

Engagement Message

Which type of advertising do you think is more common today?

Type

Swipe Left or Right

Practice Question

Let's review the core differences. Swipe each characteristic to match it with the correct advertising type.

Labels

• Left Label: Traditional Ads
• Right Label: Digital Ads

Left Label Items

• Reaches a broad, untargeted audience
• Results are difficult to measure precisely
• Campaign changes are slow and costly

Right Label Items

• Can be updated in minutes
• Tracks every user interaction
• Ideal for small, specific budgets

Type

Sort Into Boxes

Practice Question

Now, let's categorize some ad examples. Sort these into the correct advertising type.

Labels

• First Box Label: Digital
• Second Box Label: Traditional

First Box Items

• Podcast ad read
• Sponsored tweet
• In-app banner
• Email promotion

Second Box Items

• Magazine ad
• Bus stop poster
• Movie theater ad
• Direct mail flyer

Type

Multiple Choice

Practice Question

A local coffee shop wants to promote a new latte to people within a 2-mile radius of their store. Which approach is best?

A. A national TV commercial B. A full-page newspaper ad C. A targeted social media ad D. A highway billboard

Suggested Answers

• A
• B
• C - Correct
• D

Type

Fill In The Blanks

Markdown With Blanks

A car company launches a new model. They run TV commercials during a major sports game to build brand awareness. This is a [[blank:traditional]] advertising method. They also run ads on YouTube targeting users who recently searched for car reviews. This is a [[blank:digital]] advertising method.

Suggested Answers

• digital
• traditional
• expensive
• cheap