You've learned that where someone sees an ad—on mobile or desktop—changes everything. We'll now practice tailoring ad strategies based on device, user behavior, and the customer journey.
Engagement Message
Which device do you think is better for building initial brand awareness?
Type
Sort Into Boxes
Practice Question
Let's start with the basics. Sort these characteristics into the device they best describe.
Labels
- First Box Label: Mobile
- Second Box Label: Desktop
First Box Items
- Small screen
- On-the-go usage
- Quick interactions
- Thumb scrolling
Second Box Items
- Large screen
- Focused attention
- Detailed research
- Mouse clicks
Type
Swipe Left or Right
Practice Question
An advertiser is selling a complex B2B software that costs $5,000. Which device should they prioritize for different stages of the customer journey? Swipe to match the stage with the likely primary device.
Labels
- Left Label: Desktop-First
- Right Label: Mobile-First
Left Label Items
- Consideration: Comparing detailed feature lists
- Conversion: Filling out a long purchase form
- Research: Reading in-depth whitepapers
Right Label Items
- Awareness: Seeing a brand ad while on social media
Type
Fill In The Blanks
Markdown With Blanks
To promote a new food delivery app, an advertiser should focus on [[blank:mobile]] ads, as users make quick decisions on the go. For a campaign selling high-end furniture, [[blank:desktop]] ads are better for the consideration phase, where users compare products in detail. The food app would likely measure success with [[blank:CPA]] (app installs).
Suggested Answers
- mobile
- desktop
- CPA
- CPM
Type
Multiple Choice
Practice Question
Which ad format is best suited for a mobile-only campaign designed for quick engagement?
A. A long, detailed article B. A complex interactive product builder C. A 15-second vertical video ad D. A multi-page PDF download
Suggested Answers
- A
- B
- C - Correct
- D
