Section 1 - Instruction

You've learned about target customers, value propositions, and customer jobs, pains, and gains. Now let's practice combining all these elements to create complete community member profiles.

This integrated approach helps you spot the strongest opportunities within your local market.

Engagement Message

Ready to put all the pieces together?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's create a complete customer profile. Fill in the missing elements for a local tutoring service targeting overwhelmed parents in your neighborhood.

Target Customer: Working parents who [[blank:want their kids to succeed]] but struggle to help with increasingly difficult homework.

Key Job: Support their child's academic progress
Main Pain: Feeling helpless when kids ask for [[blank:math help]]
Desired Gain: Confidence that their child is getting quality academic support

Suggested Answers

  • want their kids to succeed
  • math help
  • live nearby
  • have good jobs
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Match each community member statement with the correct jobs, pains, and gains category by swiping left or right:

Labels

  • Left Label: Jobs & Gains
  • Right Label: Pains

Left Label Items

  • Find reliable local babysitter I can trust
  • Feel confident about neighborhood sitter quality
  • Have dependable childcare within walking distance
  • Build relationships with trusted local caregivers

Right Label Items

  • Limited sitter options in my neighborhood
  • Anxiety about finding local help on short notice
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