Section 1 - Instruction

You've learned about target customers, value propositions, and customer jobs, pains, and gains. Now let's practice combining all these elements to create complete customer pictures.

This integrated approach helps you spot the strongest opportunities for your business.

Engagement Message

Ready to put all the pieces together?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's create a complete customer profile. Fill in the missing elements for a time management app targeting overwhelmed professionals.

Target Customer: Busy professionals who [[blank:want to succeed]] but struggle to prioritize important tasks.

Key Job: Stay organized and focused on high-impact work
Main Pain: Frequently switching between [[blank:urgent tasks]]
Desired Gain: Feel in control and accomplish meaningful work daily

Suggested Answers

  • want to succeed
  • urgent tasks
  • work in offices
  • make good money
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Match each customer statement with the correct jobs, pains, and gains category by swiping left or right:

Labels

  • Left Label: Jobs & Gains
  • Right Label: Pains

Left Label Items

  • Find reliable childcare for work meetings
  • Feel confident leaving kids with a sitter
  • Maintain work-life balance as a parent
  • Have trustworthy backup childcare options

Right Label Items

  • Last-minute sitter cancellations ruin work plans
  • Anxiety about leaving kids with strangers
  • Paying high rates for unreliable care
  • Limited sitter options in my area
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