Marketing

Demand Generation Fundamentals

You'll define demand generation as a distinct marketing discipline and locate its unique place within the broader marketing ecosystem. You'll contrast demand creation with lead capture, break down the discipline's core components, and draft a foundational demand generation charter for your organization.

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4 lessons

12 practices

1 hour

Persuasive Communication

Course details

The Demand Generation Discipline

Preview

Understanding Demand Generation Fundamentals

Coaching a Teammate on Demand Generation

Defining Demand Generation for Your Team

Next Course: Psychology of Demand Creation

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I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

From our community

Hear what our customers have to say about CodeSignal Learn

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

Demand Generation Fundamentals

Course details

Unit 13 practices16 min

Unit 23 practices16 min

Unit 33 practices16 min

Unit 43 practices16 min

Turn screen time into skills time

Join the 1M+ learners on CodeSignal

From our community

From our community