Section 1 - Instruction

You've learned how to write a formal positioning statement and how to define your brand's personality. The final step is ensuring they work together. Your personality should bring your positioning to life in a way that feels authentic and connects with your audience.

Engagement Message

Ready to practice connecting strategy with personality?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's start with a personality recap. Sort these brand traits into the two personality dimensions.

Labels

  • First Box Label: Competence
  • Second Box Label: Ruggedness

First Box Items

  • Reliable
  • Intelligent
  • Successful
  • Efficient

Second Box Items

  • Outdoorsy
  • Tough
  • Authentic
  • Strong
Section 3 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Now let's practice identifying the parts of a positioning statement again.

"For [[blank:urban commuters]] who need a reliable way to get around, our brand is the [[blank:electric scooter]] that offers a [[blank:swappable battery]] because we have patented power-cell technology."

Suggested Answers

  • urban commuters
  • electric scooter
  • swappable battery
  • busy parents
Section 4 - Practice

Type

Swipe Left or Right

Practice Question

Now, let's connect positioning to personality. Read the brand description and swipe to match it with the most fitting personality dimension.

Labels

  • Left Label: Sophistication
  • Right Label: Sincerity

Left Label Items

  • "A private jet service for discerning executives who value privacy and luxury above all."
  • "A members-only club offering curated experiences and exclusive access."
  • "A fashion brand known for its timeless elegance and handcrafted quality."

Right Label Items

  • "A neighborhood cafe that knows every customer's name and order."
  • "A cleaning product brand that uses simple, honest ingredients you can trust."
  • "An insurance company that speaks in plain language and supports local communities."
Section 5 - Practice

Type

Multiple Choice

Practice Question

A brand's positioning is: "For serious athletes who need to optimize recovery, our product is the nutritional supplement that speeds up muscle repair because it's backed by clinical trials." Which personality fits best?

A. Sincerity (honest, down-to-earth) B. Excitement (daring, imaginative) C. Competence (reliable, intelligent) D. Ruggedness (tough, outdoorsy)

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 6 - Practice

Type

Sort Into Boxes

Practice Question

Let's distinguish between the "Key Differentiator" and the "Reason to Believe" in a positioning statement. Sort these phrases into the correct box.

Labels

  • First Box Label: Differentiator (The What)
  • Second Box Label: Reason to Believe (The Why)

First Box Items

  • Fastest delivery
  • Easiest to use
  • Most secure

Second Box Items

  • Patented algorithm
  • 100-year history
  • Certified organic
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