Section 1 - Instruction

You've learned how to craft a value proposition and choose a positioning strategy. Now, let's practice identifying these elements in the wild and building them from scratch. Strong brands do both of these things flawlessly.

Engagement Message

Which brand's positioning do you admire most?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Let's start by distinguishing between value propositions that focus on outcomes versus those that focus on features.

Labels

  • Left Label: Outcome-Focused
  • Right Label: Feature-Focused

Left Label Items

  • "We help you get paid 2x faster."
  • "Build your confidence and land your dream job."
  • "Enjoy peace of mind with our reliable security."

Right Label Items

  • "Our software has 15 different integrations."
  • "We provide a comprehensive PDF report."
  • "Our service includes weekly check-in calls."
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Match the brand's strategic approach to the correct positioning strategy.

Labels

  • First Box Label: Category Leadership
  • Second Box Label: Niche Specialization

First Box Items

  • Google Search
  • Coca-Cola
  • Microsoft Windows

Second Box Items

  • A law firm for startups
  • A bike for triathletes
  • A bank for doctors
Section 4 - Practice

Type

Multiple Choice

Practice Question

A new coffee shop opens across the street from a Starbucks. Their slogan is "Tired of the same old coffee? We're the local alternative." Which positioning strategy are they using?

A. Category Leadership B. Comparison Positioning C. Niche Specialization D. Authentic Differentiation

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 5 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's deconstruct a value proposition.

In the statement "I help [[blank:first-time authors]] finally [[blank:finish their novel]] by providing a [[blank:step-by-step plan]]", the specific audience is "first-time authors".

Suggested Answers

  • first-time authors
  • finish their novel
  • step-by-step plan
  • busy professionals
Section 6 - Practice

Type

Multiple Choice

Practice Question

A brand's value proposition is "The only project management tool designed specifically for solo creative freelancers." What is their primary positioning strategy?

A. Category Leadership B. Comparison Positioning C. Niche Specialization D. Feature-focused

Suggested Answers

  • A
  • B
  • C - Correct
  • D
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