Section 1 - Instruction

You've learned to group customers with segmentation and track them over time with cohorts. Now let's practice applying these powerful techniques to answer complex business questions.

Engagement Message

Ready to dive in?

Section 2 - Practice

Type

Multiple Choice

Practice Question

Your company ran a big summer sale. You want to know if customers who signed up during the sale are less loyal than customers who signed up at full price. Which analysis is best for this?

A. A/B Testing B. Simple Segmentation C. Cohort Analysis D. Descriptive Statistics

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 3 - Practice

Type

Fill in The Blanks

Markdown With Blanks

You are looking at a cohort retention heatmap. The rows are monthly sign-up cohorts, and the columns are months since sign-up.

A bright red color in the "Month 1" column for the "July" cohort means that the July sign-ups had very [[blank:high]] retention in their second month. A fading color across a row indicates that retention is [[blank:decreasing]] over time for that cohort.

Suggested Answers

  • high
  • decreasing
  • low
  • increasing
  • stable
Section 4 - Practice

Type

Sort Into Boxes

Practice Question

Sort these criteria for segmenting customers into Behavioral (based on actions) and Demographic (based on attributes) categories.

Labels

  • Behavioral
  • Demographic

First Box Items

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