Section 1 - Instruction

You've mastered insights, the 4Ps, integration, and positioning. Now, let's practice using positioning as the 'north star' that guides every single marketing mix decision. A strong strategy is one where every element works in harmony.

Engagement Message

Ready to connect all the dots?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's build a positioning statement for a new brand of noise-canceling headphones for frequent flyers.

"For [[blank:frequent flyers]], Serenity Sound is the brand of headphones that provides [[blank:total immersion]] because our advanced noise-canceling technology blocks out 99% of engine noise."

Suggested Answers

  • frequent flyers
  • total immersion
  • low prices
  • students
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

A brand's positioning is 'The most durable, rugged outdoor gear for extreme adventurers.' Swipe each marketing mix decision to indicate if it aligns with this positioning.

Labels

  • Left Label: Aligns
  • Right Label: Misaligned

Left Label Items

  • Product made with tear-proof, waterproof materials.
  • Price is set at a premium to reflect quality.
  • Promotion features athletes climbing mountains.

Right Label Items

  • Place strategy includes selling in high-fashion boutiques.
  • Promotion is a 'buy one, get one free' coupon.
  • Product is made with lightweight, delicate fabric.
Section 4 - Practice

Type

Multiple Choice

Practice Question

Sign up
Join the 1M+ learners on CodeSignal
Be a part of our community of 1M+ users who develop and demonstrate their skills on CodeSignal