Section 1 - Instruction

We've covered the brand triangle and the psychology of loyalty. A strong brand is built when your identity (what you want to be), your actions (what you do), and your image (what people think) all align. This alignment is what creates trust and loyalty.

Engagement Message

Can you think of a brand where these three things feel perfectly aligned?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

A tech company wants to be known for "simplicity and ease of use." This is their [[blank:Brand Identity]]. However, customers find their app buggy and confusing, which is their [[blank:Brand Image]]. The gap is caused by their actual [[blank:Brand]] delivery.

Suggested Answers

  • Brand Identity
  • Brand Image
  • Brand
  • Brand Loyalty
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Is the brand triangle aligned or misaligned in these scenarios? Swipe to categorize them.

Labels

  • Left Label: Aligned
  • Right Label: Misaligned

Left Label Items

  • A "luxury" hotel provides five-star service and amenities.
  • An "eco-friendly" brand uses 100% recyclable packaging.
  • A "budget" airline offers no-frills flights at low prices.

Right Label Items

  • A "fast food" restaurant has consistently slow service.
  • A company promising "24/7 support" has an automated phone tree.
  • A "premium quality" product that breaks after one use.
Section 4 - Practice

Type

Multiple Choice

Practice Question

When a brand's identity (e.g., "We are innovative") doesn't match the customer's image (e.g., "Their products feel outdated"), what is the most likely outcome?

A. Increased brand loyalty B. Higher profit margins C. Loss of customer trust D. Better brand reputation

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 5 - Practice

Type

Sort Into Boxes

Practice Question

Sort these business actions based on whether they help align the brand triangle or create misalignment.

Labels

  • First Box Label: Aligns Triangle
  • Second Box Label: Misaligns Triangle

First Box Items

  • Consistent service
  • Keeping promises
  • Honest marketing
  • Quality products

Second Box Items

  • Exaggerated claims
  • Poor support
  • Inconsistent quality
  • Confusing messages
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