In the previous unit, we learned that a brand is the total experience and feeling people have about a business, not just its logo or colors. Let's practice applying that idea.
Engagement Message
What's one word you'd use to describe the feeling of your favorite brand?
Type
Sort Into Boxes
Practice Question
Let's practice sorting. Place these items into the correct category: "Brand Experience" or "Visual Element."
Labels
- First Box Label: Brand Experience
- Second Box Label: Visual Element
First Box Items
- Staff friendliness
- Product reliability
- Company reputation
- Emotional connection
Second Box Items
- Website font
- Logo shape
- Packaging color
- Business card design
Type
Multiple Choice
Practice Question
A local coffee shop has a simple, text-only sign but is famous for its incredibly friendly baristas and cozy atmosphere. What is their actual brand?
A. Their text-only sign B. The color of their walls C. The feeling of welcome and comfort D. The price of their coffee
Suggested Answers
- A
- B
- C - Correct
- D
Type
Swipe Left or Right
Practice Question
Let's test your intuition. Swipe each statement based on whether it describes a core brand feeling or a visual design choice.
Labels
- Left Label: Core Brand
- Right Label: Visual Design
Left Label Items
- "This company makes me feel safe and secure."
- "I trust their products to always work."
- "Their customer service is always so helpful."
Right Label Items
- "Their logo uses a modern, sans-serif font."
- "They chose a bright and energetic color scheme."
- "Their website has a minimalist layout."
Type
Fill In The Blanks
Markdown With Blanks
A business can have a beautiful [[blank:logo]] but a weak [[blank:brand]] if the customer [[blank:experience]] is poor.
Suggested Answers
- logo
- brand
- experience
- price
