Section 1 - Instruction

You've learned about the psychological drivers behind search and how personas give your audience a human face. Now, let's practice connecting these two powerful concepts.

A great persona doesn't just list demographics; it captures the psychological state that leads to a search.

Engagement Message

Are you ready to link psychology to personas?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Sort these concepts into the correct categories: are they abstract psychological drivers or specific persona insights?

Labels

  • First Box Label: Psychological Driver
  • Second Box Label: Persona Insight

First Box Items

  • Urgency
  • Curiosity
  • Intention

Second Box Items

  • Searches at 11 PM
  • Feels anxious
  • Wants quick tips
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Match the persona description to their most likely psychological driver by swiping left or right.

Labels

  • Left Label: Curiosity-Driven
  • Right Label: Urgency-Driven

Left Label Items

  • A student researching the history of AI for a paper.
  • A hobbyist exploring how different coffee beans are roasted.
  • A new manager learning about different leadership styles.

Right Label Items

  • A developer whose website just crashed and needs a fix.
  • A parent looking for the nearest open pharmacy at night.
  • A traveler whose flight was just canceled.
Section 4 - Practice
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