Job category:
Marketing

Digital Marketing Foundations

You'll navigate the digital ecosystem from website to search, social, email, and content. You'll choose channels by objective, measure performance, and integrate them into a cohesive omnichannel experience.
4 lessons
12 practices
1 hour
Badge for Persuasive Communication,
Persuasive Communication

Course details

Establishing Digital Foundations
Distinguishing Digital and Traditional Marketing
Auditing Your Website as Marketing Hub
Aligning Pages to Visitor Intent

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