Make Your LinkedIn Profile Work For You

If you were a small business owner and someone offered you a free billboard on the freeway, you’d take it in a heartbeat, right? Free advertising in a high traffic area! That’s a no-brainer – of course you’d want that.

And that, friends, is pretty much exactly what LinkedIn is: a free billboard for YOU.

Recruiters from tech companies are on LinkedIn all the time, plugging in keywords, looking for leads. The search interface makes sourcing on LinkedIn easy for them, so of course they use it. They’re looking for you! They want to give you a job!

So it just makes sense that you, whether you’re an active or passive job seeker, should also be on LinkedIn. Building your profile up into your own personal billboard makes it easy for all those searching recruiters to find you! It’s a hugely valuable tool that makes you visible and accessible to employers who are actively seeking candidates with the skill set that you have.

Fixing your LinkedIn profile can take a little bit of time, depending on how empty or out of date it is, but it’s totally worth it to spend some quality time putting it together. If you’re actively looking for new programming jobs or maybe just open to considering new options, LinkedIn is going to help you out.

Connie Kehn, Lead Talent Engineer at CodeSignal, sees a lot of LinkedIn profiles while she’s working with engineers who are using CodeSignal to find new jobs. And she used to be a recruiter for Tesla, so she knows what people on the other end of the equation are looking for too! She says, “Take advantage of your LinkedIn. It’s a free billboard space for you to talk about your strengths, your history, your skills, and what kind of work you’re looking for. Recruiters use that! When you’re on the hunt, build it up. You can always take it down later.”

So without further ado, here are CodeSignal’ top 10 tips for making your LinkedIn work for you!

  1. Fill out the entire profile. If you leave sections of your LinkedIn profile blank, not only are you missing out on opportunities to tell recruiters who you are and showcase what you’ve done, but you also might be hidden in searches. The LinkedIn platform actually prioritizes complete profiles! So if you’re not filling it out, your profile might not be surfacing in recruiters’ searches.
  2. Stand out with a good headline. Since this is one of the first things someone looking at your LinkedIn profile will see, make it count! Your headline should be descriptive and highlight your interests or specializations. Think specific, not general. And while you can get a little creative if you want to, don’t go overboard. The recruiter needs to be able to quickly decide whether or not you fit the bill. So a headline like Experienced Scala Wrangler Seeking New Pastures is eye-catching but still descriptive, while one like Programming Mermaid doesn’t really give a recruiter much of a sense of what you do. 
  3. Sum yourself up. Your summary should be 40 words or more in order to rank in searches, but don’t go overboard in the other direction either! If your summary is too long, pertinent information might get lost as recruiters skim through. Write in the first person about yourself (“I’m a web developer” vs “Janet is a web developer”), and keep your language natural! Use the old writing adage of “show, don’t tell.” Instead of saying that you’re enthusiastic about Python, be specific: “I taught myself Python two years ago and have been using it whenever possible ever since.”
  4. Add keywords. Whether recruiters are doing searches or already looking at your profile, they’re looking for certain, specific things. You can think of these as your own personal search keywords, and you should make sure that you’ve got these keywords in your Summary, Skills, Experience, Projects, and Recommendations sections. Obviously you don’t want to misrepresent yourself or try to do some keyword-stuffing that looks unnatural. But you do want to make sure that you’re showing up in the right searches! So if you’re looking for a job as a Rails developer but you don’t list Ruby or Rails anywhere in your profile, you may as well not be looking for a Rails dev job at all.
  5. Show off your work. Since you’re a smart engineer you will, of course, be adding a link to your GitHub from your LinkedIn (quite possibly in the Summary section). But remember, recruiters are skimming, and you want to make it easy for them to see what you’ve been working on! Add information about projects that you’ve done in – what else? – the Projects section. Make sure to include relevant details like languages, frameworks, and whether it was a solo project or something you worked on with other people. This is an easy way for the recruiter to get a better feel for your work. Not to mention all those keywords that you’re adding to the descriptions boost your chances of showing up in the right recruiter’s search!
  6. Show off your education! Remember how we said to fill out your entire profile? Yeah, that goes double for the Education section. Maybe you didn’t go to school for computer science or a related field. Or maybe you didn’t go to school at all. Not a problem! Chances are good that you’ve got some relevant coursework, certifications, or seminars under your belt that you could add to your profile. Recruiters like to see this because it’s a little confirmation for them that you’re qualified and competent enough to do the programming jobs they’re working on filling.
  7. Hide the competition. You know that sidebar on the right side of your LinkedIn profile that says “People also viewed” and has a list of other people? You’re going to want to hide that. Go to Settings, then Privacy, and change this to “No”. Because those other people that LinkedIn users are also looking at probably look a lot like you in terms of work or educational history and/or skills, meaning they show up in the same searches… meaning they’re the competition.
  8. Get endorsements. While you’re busy adding your own personal keywords to your Skills section, ask coworkers, classmates, clients, or acquaintances who are familiar with your work to endorse you for those skills. While this actually won’t rank you any higher in searches, it does give the recruiter who’s looking at your profile some very positive cues: Not only do you say that you know Sass, Emily who you worked with at your last company says you know Sass too!
    • Optional: Get recommendations. On a related note, it looks really good when you have recommendations from supervisors, clients, or teachers, especially if they reference specific projects you’ve worked on or things you’re really good at.
  9. Order your sections. By now, you’ve probably noticed that you can move the sections of your profile around. Use this to your advantage! If you just got out of school or you’re switching careers and you don’t have much work experience yet, move your Education and Projects sections up to the top. Been in the tech industry for ages? Keep your Experience section at the top.
  10. Personalize your URL. Which URL would you rather have a recruiter send to a hiring manager: linkedin.com/in/joe-cool-20a70070 or linkedin.com/in/josephcool? While this isn’t a make-or-break situation, having a good personal URL can give your profile an extra layer of professionalism and help build your personal brand.

Bonus: Don’t leave your LinkedIn profile picture blank! Recruiters respond to photos because it helps them create a more complete picture of a candidate in their minds. You don’t have to go get professional headshots unless you want to, but you should make sure that the photo is clear, well-lit, and work-appropriate (no bar-hopping pictures, please). And while you’re at it, add a banner picture too! It makes your profile look more professional, more complete, and more you. After all, what’s a billboard without an eye-catching image?

Doable, right? And once you’ve got your LinkedIn profile fully set up, it’s just a matter of upkeep: adding new jobs, certifications, and skills as you get them. Whether you’re actively looking for new tech jobs or just interested in seeing what comes your way, your personal LinkedIn billboard is a sure-fire way to make sure that recruiters see you for the talented, savvy programmer that you are.

On the job hunt? Read these articles too:

Resumes. Not fun, right? But they’re a necessary part of the job search process a lot of the time. Read Make Your Engineering Resume Stand Out to find out how to write a resume that really highlights your programming skills and experiences and makes you stand out from the crowd of applicants.

Once you’re on a company’s radar, there’s still a few steps before you make it to the in-person technical interview! First, you’re going to have to get past the recruiter phone screen. Read Ace Your Phone Screen By Telling Your Story, Pt. 1  to learn how to craft a personal elevator pitch that will resonate with recruiters. Then check out Ace Your Phone Screen By Telling Your Story, Pt. 2 for tips on how to wow the recruiter during the phone screen itself.

Tell us…

Have you ever found a job opportunity through LinkedIn? Have any great tips for making your LinkedIn profile stand out from other engineers’ profiles? Let us know on the forum!

Make Your Engineering Resume Stand Out

Make your engineering resume stand out

Love ’em or hate ’em (and we’re guessing you don’t love them), resumes are still part of the typical job search process. But putting your resume together can feel like one of the hardest parts of the whole thing! What should you include? What should you leave out? And do you need to include your home address? (Hint: City and state? Sure. Street address? NO.)

A typical engineering job posting can generate hundreds of applications. Only a relatively small percentage of those resumes ever make it in front of a recruiter – and the percentage of those applications that lead to interviews is tiny.

Make your resume stand out
This monkey is having trouble with his resume.

With odds like those, you need to ensure that your resume stands out.

Caity Barnes, recruiter extraordinaire at CodeSignal, is going to let you in on some insider knowledge: exactly what she looks for when she’s looking at resumes for engineering roles.

“In a lot of ways, writing a good engineering resume isn’t any different than writing any other kind of resume – make sure it’s well-formatted and that everything’s spelled right. But there are some really specific things that I look for when we’re trying to fill engineering roles.”

Format

  • Recruiters tend to scan resumes in a very specific order. They look at your geographic location, the last job you had, and your education, then the skills list. If they get past that point, that’s when they’ll dive into the other jobs that you’ve listed, and then at projects, achievements, and anything else you’ve included. 
  • If you try to get creative with formatting, fonts, or layout, Caity says that many recruiters will glance at it, decide that it’ll be too hard to scan, and toss it. Don’t let this happen to you! (This applies less if you’re applying for a design job, of course, but most CodeFighters are probably applying for engineering jobs.)
  • A one-page resume is best. If you just can’t cut it down that much, at least make sure that the most important stuff is on the first page. Many recruiters won’t make it further. Hook their attention by putting the most eye-catching stuff first.
  • For every job you list, make it easy for the recruiter to see the company’s name, your title, and how long you were there.
  • Bullet points are your friend! Instead of writing in paragraphs, use bullet points. They’re much easier for recruiters to scan.
  • Don’t talk about yourself in the third person – who are you, the Queen of England? Instead of saying “Bart designed and implemented a user feedback module using Django”, say “I designed and implemented…” Or better yet, since you’re using bullet points, say “Designed and implemented…”
  • In Caity’s opinion, it’s not necessary to include an objective statement at the top of your resume. They’re usually so generic that they’re not useful, and recruiters tend to gloss over them. If you do choose to include one, make it a statement about the kind of company culture that you’re looking for, instead of the kind of work you want to do.
  • Caity says, “I don’t care if you went to the best school in the country – your work experience is more important!” If you’re a very recent grad, you can put the Education section at the top, but otherwise put it at the bottom of the page.
  • Run your resume through spell check and grammar check, and get a few different people to proofread it. While it might seem unimportant – damn it, Jim, you’re an engineer, not an editor! – in some cases a typo or incomprehensible sentence might disqualify you immediately.
Jim, your resume is a mess.
Jim, your resume is a mess.

Content

  • Make sure that you include relevant keywords in your resume. Caity says that when a recruiter’s skimming, they need to be able to pick out important items immediately. And these keywords will change depending on the type of jobs you’re applying for. Think about the skills you’d be highlighting if you were applying for front end jobs vs Java engineering jobs.
  • Be thoughtful about how you include skill items like languages or frameworks. If you list Go, there’s a big difference having used it daily on the job vs having taken a 30 minute seminar on it 2 years ago. Recruiters want to be able to get a sense of how proficient you are. It’s also helpful if you can talk about what you did with these tools so that the recruiter can weight them accordingly.
  • Keep in mind that recruiters tend not to be super technical. From Caity: “We know more about impact than super technical details, so focus on business outcomes that you were a part of.” It’s also helpful to quantify your contributions. (For instance: Were you an individual contributor or part of a team? Was it a big or small team? How many concurrent users did your tool support? How much data did it process daily/weekly?)
  • Try to highlight solo projects or projects to which you contributed a lot, whether they’re for work or side projects. Creating something from scratch is huge and shows initiative, and it’s a great signal to recruiters that you’re a problem solver.
  • “Spell as much out for the recruiter as possible,” Caity says. They are not going to have time to do internet detective work, at least on the first pass. If you worked at a small startup, a short blurb about what the company is helpful. What industry is it in, what size is it, what sort of funding did it get? And if there’s a short tenure on your resume (less than a year), call it out and explain why you left – contract ended, company went under, etc.
  • Put links to your GitHub and your LinkedIn, because they give the recruiter a good overall picture of you. Including other social media can be a little tricker. What does your Twitter feed look like? If you tweet about work-appropriate and relevant topics, go for it. Otherwise, leave it off your resume. Same goes for your blog.
  • Speaking of GitHub, make sure that your profile is something that you’re proud of. Caity says that most recruiters will share it with their hiring managers or interviewing teams to review before taking next steps with candidates. So take some time to clean yours up. Repos that are your own work, rather than forks off other people’s, are good, as is a strong commit history.
  • For recent grads or students – if your GPA is lower than 3.5, don’t include it. If you’ve taken advanced courses on really relevant topics (especially if they were practical, rather than theoretical), you can list them in your Education section. And remember that class projects or coursework aren’t the same thing as side projects, and recruiters won’t weigh them the same.
  • Feel free to put your personality into the resume. What are your hobbies and special interests? Caity says that recruiters love being able to get a sense of who you are! But this stuff should go at the bottom of the page. Remember, recruiters scan top to bottom. You need to put all of the important, must-see stuff at the top of the page.

tl;dr

To boil all of these down into a few principles: Your resume should be clear, concise, and easy to digest. Keep the layout simple and easy to scan. In terms of content, include information that makes it so the recruiter doesn’t have to guess about your history or do extra digging on the internet.

Remember, recruiters aren’t maliciously ignoring your resume! They’re trying to optimize the number of resumes that they can look at for any given engineering job in order to quickly find the most qualified candidates. If you follow these guidelines, your resume stands a much better chance of making it into the “follow-up” pile.

Your resume looks amazing
Your resume looks amazing!

You’re reading an article about how to make your resume stand out, so my spidey senses tell me you might be looking for a job! Did you know that CodeSignal can connect you with hundreds of tech companies that are actively seeking qualified engineers – all with only one application? Head to codesignal.com/jobs and start finding that dream job today!  

Tell us…

Do you have any tried-and-true tips on how to make your resume stand out? Head over to the CodeSignal forum and let us know!