Let's meet the most relatable market participants - individual investors! These are everyday people like you who invest their personal money in public markets.
Individual investors are also called "retail investors" to distinguish them from large institutions.
Engagement Message
What's one reason you might want to invest your own money?
Individual investors come from all walks of life - teachers, engineers, retirees, students. They typically invest smaller amounts compared to institutions, ranging from hundreds to millions of dollars.
What unites them is investing personal wealth rather than managing other people's money.
Engagement Message
How is investing your own money different from managing someone else's?
Why do individuals invest? Common motivations include retirement planning, building wealth over time, generating income through dividends, and beating inflation.
Some invest for specific goals like buying a house or funding children's education.
Engagement Message
Which motivation listed above resonates most with you?
Individual investors face unique constraints. They have limited time to research investments, less access to professional analysis, and smaller capital amounts.
They also can't diversify as easily as large institutions and may lack sophisticated investment knowledge.
Engagement Message
Which constraint would challenge you most as an individual investor?
Most individual investors follow simpler strategies than institutions. Popular approaches include buy-and-hold investing, dollar-cost averaging, and investing in diversified funds rather than individual stocks.
Many focus on long-term growth rather than short-term trading.
Engagement Message
Why might long-term strategies work better for individual investors?
