You've learned how to build actionable personas and treat keyword research as audience insight. Now, let's practice turning those rich persona details into real keywords.

This is how you move from understanding your audience to actively reaching them.

Engagement Message

Ready to translate human problems into search queries?

Type

Swipe Left or Right

Practice Question

Let's practice translating a persona's problem into a likely search query. Swipe to match the persona's direct quote with the keyword they might use.

Labels

• Left Label: Persona's Words
• Right Label: Likely Keyword

Left Label Items

• "My team's projects are a total mess."
• "I need to prove the value of my marketing."
• "I wish I could learn this stuff faster."

Right Label Items

• "Team project management tools"
• "How to measure marketing ROI"
• "Quick guide to SEO basics"

Type

Sort Into Boxes

Practice Question

Sort these phrases. Which ones are direct persona pain points, and which are traditional SEO metrics?

Labels

• First Box Label: Persona Pain Point
• Second Box Label: SEO Metric

First Box Items

• process is broken
• team is overwhelmed
• can't track results

Second Box Items

• high search volume
• keyword difficulty score
• cost per click